The 3 Ways to Create a Logo for Your Brand Identity
If you’ve read any of my articles on logos, than you know I believe your logo is the first impression of your company and it’s hard to overcome a bad first impression. Your logo is the most important part of your brand identity creation process as it will... Brand development: 6 Steps to Building Your Own Logo
This post assumes that you’re a designer, or at least somewhat gifted in this regard, I’ll take you through the steps that I use in logo development. Logo design is one of the most important aspects of your brand development and should not be taken lightly as it is...
How do you stop a committee from ruining your logo design?
OOOOOOhhhhhh, I LOVE this question! I’ve made an art out of dodging committees in my 2-plus decades of creating branding solutions. Not that I haven’t learned the hard way on many occasions. Most people have heard the expression, “the committee built the...
How do you become a great designer?
(I answered this on Quora on June 9, 2017) I’ll start by saying that what makes a great designer is: the ability to create incredibly refined designs that engage the audience in the simplest way possible to elicit the desired response. A brief explanation of how I’ve...
Should I buy a modem or rent it?
A few years ago I decided to buy my Zoom brand modem that my cable service provider recommended (Time Warner) rather than rent it for $10 per month. The modem/router combo cost $130.00 for me to purchase outright. A school of thought may be to let the service provider...All O5O podcasts
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