4 most important event marketing tips for 2019
I’ve been doing the marketing materials for Cleveland’s Event Expo for about 9 years now, and boooooooooyyyyy has the climate changed over the past few years! Mind you, Expo went on the road for the past two years and I’m retained only for the...
Sharing my branding trade secrets with the podcast world
November 22, 2018 was my first podcast interview. I wanted it to be great. There’s only one real measurement of this – the value that the listener receives. It went incredibly well. I discussed how Building Your Better Brand will dramatically impact your lead...
Marketing (and writing) your own book effectively and efficiently
I’ve written about how to organize and repurpose your content, so that you are fueling your content marketing needs while working towards the Expert Book that provides you the ultimate credibility needed to position yourself at the peak of your niche. What I haven’t...
How do I get more printing customers in CA’s cannabis industry?
I answered this on Quora June 22, 2017: Q. As the manager of a print and marketing department how can I acquire more clients in California’s cannabis scene? I’m talking gaining clients to get their printing needs done; business cards, flyers, banners for...
Take charge of your brand
Your brand is what people think and feel about you (or your company). That’s the bottom line. For the purposes of Over 50 Starting Over, I want to be clear that in this article, I’m speaking to a small business owner that is largely responsible for his or...All O5O podcasts
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