Rewind to November, 2013; brands and especially small business began noticing organic reach on Facebook starting to diminish.
Fast forward 365 days, organic posts on Facebook are now truly endangered, unless you pay to play. Not unexpected but it’ll be interesting to hear what will work for businesses going forward.
Social is a tool to drive eyes back to your content on your web site…..don’t build on rented property.
Is your business thinking about scaling back your Facebook efforts for other channels?
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