Formerly Horizons Coach, owner Bob Barkett wanted a complete change to his brand – starting with a new company name and new website.
We discussed the modifications that he wanted in his target audience and how he wants to be perceived. We discussed his consulting tactics in detail and painstakingly worked with many slogans trying to capture Bob’s passion behind his consulting. We’d put different ones on his website and business card proofs for several days at a time to try to find the one that just clicked.
We changed his logo and colors as well. We discussed blogging strategies and tied Facebook and LinkedIn into his website for maximum impact.
We’re currently still adjusting several aspects of his brand and are very excited about bringing in all together.