Take charge of your brand

Take charge of your brand

Your brand is what people think and feel about you (or your company). That’s the bottom line. For the purposes of Over 50 Starting Over, I want to be clear that in this article, I’m speaking to a small business owner that is largely responsible for his or...

There’s no such thing as “Just” a business card

Your business card is one of the most important aspects of your branding as it is often the first impression of your company. Its hard to make up for a bad first impression. This business card for Leadership Initiatives is a crucial part of this branding campaign that...