Content development and strategy

Content development and strategy

Marketers used to create content only when it suited their company’s internal needs – say, when they had a new product to promote (press releases). But today’s focus on inbound marketing forces us to give up that approach. Marketers now need to produce a...
PR | Content | Marketing Tools

PR | Content | Marketing Tools

The challenge for businesses of all sides today is properly implementing all facets of their marketing in today’s super-lean business climate. Here are a few online companies that may fit some of your needs:   BusinessWire.com: Issue press releases, photos...