Take charge of your brand

Take charge of your brand

Your brand is what people think and feel about you (or your company). That’s the bottom line. For the purposes of Over 50 Starting Over, I want to be clear that in this article, I’m speaking to a small business owner that is largely responsible for his or...
Content development and strategy

Content development and strategy

Marketers used to create content only when it suited their company’s internal needs – say, when they had a new product to promote (press releases). But today’s focus on inbound marketing forces us to give up that approach. Marketers now need to produce a...